Cheyenne Mountain's Creative Director Chris Klug discusses storytelling in MMOs in a new developer diary at RPG Vault:

Storytelling in MMOs is entirely about establishing the structure of the player's game experience, and it is this structure delivers the emotional experience to the player.

"That's a pretty bold statement there, Chris. We thought this article was going to tell us about storytelling in MMOs, not this thing you call 'structure.'"

Ah, I see then. Well, I'd like to start our discussion by asking you the following question: What do you consider to be a story?

"A story? Well a story is a series of... wait a minute, why are we even discussing story when we talk about an MMO? Isn't, by definition, an MMO a game without a story?"

Read the rest on IGN Vault.